Okner Symposium in Chicago on February 27 2009

9:00-9:30am Breakfast, Welcome and Registration
Juliet Hart, Executive Director, CADMEF
Neysa Bennett and Pam Morris, CADMEF Event Chairs
Raymond Benton Jr, School of Business Administration, Loyola University
Don Heider, School of Communication, Loyola University

9:30-11:00 am
(Roundtable Table 1: Interactive: Dave Marsey, Digitas
Sessions) Table 2: Telemarketing: Deborah Pearlman, DKP & Associates
Table 3: Interactive: Margaret Douglas, Marketing Crescendo
Table 4: Not-for-Profit: Christopher Panek, Brookfield Zoo
Table 5: Interactive: Mamta Bhargava, Grainger
Table 6: Not-for-Profit: Michelle Clayton, Field Museum
Table 7: Marketing Analytics: Richard Hren, EuroESCG Discovery
Table 8: Not-for-Profit: J.B. Mantz, Mercy Home for Boys and Girls
Table 9: Social Networking/Blogging: Heidi Skinner, Critical Mass
Table 10: Customer Loyalty: Kate Hogenson, Metzner Schneider Associates

11:00-12:00 The Digital Trends Shaping the Future of Direct Marketing
Jennifer Howards, Google

12:00-1:00 pm Networking Lunch

1:00-2:00 pm CRM and Data Panel
Michael Fassnacht, Draftcd
Richard Hren, EuroRSCG Disovery
Kevin Gales, Independent Consultant
Christopher Panek, Brookfield Zoo
Moderated by: David McSweeny, DM Info

2:00-3:00 pm Building a Career in Today's Job Market/Economy
Sally Anderson, Google
Neysa Bennett, BennettBaker, Ltd.
Jeff Ellman, Think Chicago
Paula Quinn, Google

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