Good Email

What Makes a Good Email?

Subject Line:

• Creating a subject line that is personalized, for example, including the customer/prospects full name.
• The subject line should specify that the email is an advertisement.
• Make sure the subject is not too wordy and that it is trust worthy.

Copy/Body:

• Should include a physical name/address.
• The body of the email should be simple, not wordy.
• Consistent navigation.
• Bright images (HTML vs. text).
• Have hyperlinks that work and take them directly were they want to go.
• Any images in the body should be hyperlinks also (Mentioned by Joe DeCosmo).
• Should have an opt-in option.
• Could be beneficial if the site's ratings were posted.

Relevance:

• Emails should be relevant to the customer/prospect.
• Avoid sending out "junk mail".

From (source):

Other:

• An email campaign should at least allow customers or prospects to opt-out of receiving emails, promotions, etc.
• The double opt-in option is better.
• Follow the Can Spam Act.

Golden R's of E-mail Marketing

• Relevance - should be applicable to recipients needs/lifestyle.
• Respect - can't be relevant unless you know something about the customers.
• Recipient Control - make recipient an active partner in deciding what they want to receive and how often.

Contact:
*Contact information should be included in the email, including name and physical address and/or phone number.